Designed for peak sun protection, this Broad Spectrum SPF 50+ facial sunscreen cream creates a protective veil that’s strengthened by heat and water.* A lightweight, moisturizing formula for continuous coverage without a greasy feel. Expect more from your face sunscreen. Our new cream formula features a high-performance protective veil that becomes stronger when exposed to heat, water, and sweat.* This new, cutting-edge innovation builds on WetForce Technology with the addition of HeatForce Technology. Together they create SynchroShield, an added veil of defense, that-s strong enough for days in the sun, but comfortable enough for everyday use. The lightweight, luxurious cream delivers continuous coverage and hydration without a greasy feel. The ocean-friendly formula is free of oxybenzone and octinoxate and compliant with Hawaii regulations. For all skin types. Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic. Formulated to be water- and sweat-resistant for up to 80 minutes. In a test by 102 women, applying the formula to face: Immediately after application:95% said the formula felt lightweight and comfortable on skin 95% said their faces felt moisturized  After 4 hours: 97% said the formula remained resistant to water and perspiration  *Tested by 102 women  HOW TO USE Apply liberally to face and neck 15 minutes before sun exposure. Reapply every 2 hours, or after 80 minutes of swimming of sweating, and immediately after toweling dry. KEY INGREDIENTS WetForce Technology: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast. HeatForce Technology: A heat-sensing essence in the cream becomes activated by external heat, forming a stronger barrier. 50ml Shiseido Ultimate Sun Protector Cream SPF 50+ Sunscreen